A keyword is a search term used to look for information in a search engine. An SEO keyword is a type of keyword that has been selected for use within an article, a website, a social media post, or a blog because of its high search volume. This means that several people are actively searching for that certain keyword.
How to find an SEO Keyword?
There are several free and paid tools for searching SEO keywords. There are many search engines, such as Google, Bing, Yahoo, Yandex, Baidu, etc. But the most searched keywords are for Google, which accounts for more than 90% of searches on the internet.
You can use the following tools to search for Keywords:
- Ahref
- Ubersuggest
- SEMrush
- Moz
All of the above tools provide free keyword research but in a limited capacity.
Keyword data can also be obtained for Amazon, Youtube, and Facebook. Amazon search data is used by merchants, while content creators and marketing agencies use YouTube and Facebook search data.
Basic Concepts of SEO Keyword Research
Each keyword is accompanied by several fields of additional data, such as
- Volume: The number of users who have searched for that term on a search engine. For accurate results, pay attention to
- Organic Difficulty shows how difficult it would be to rank if you do not use paid ads or promotions and only rely on SEO. It is usually in the form of a number between 1 and 100, where smaller numbers signify its easy to rank organically, and larger numbers signify difficult rankings.
- Search Intent is why the user is searching for that particular term. There are 4 major search intents, informational, navigational, transactional, and commercial. Here is your complete guide on understanding search intent.
- Cost-per-Click is the average amount a business spends to rank on that page for that ranking.
- Paid Difficulty is the difficulty you might focus on when ranking for a term using paid ads like Google Search Ads. The higher the paid difficulty is, the more expensive it would be to rank for that term.
Checklist for Using SEO Keywords
- Assess your chances of ranking.
- If you have a website with High Domain Authority(DA), you can rank easily for keywords with a difficulty greater than 60.
- For lower DA websites, you can rank on Google using Page Rank. Make sure you get sufficient backlinks(greater than the least no of backlinks on Google page 1) on that particular post or page.
- Never purchase links.
- Never do link exchanges.
- Never link using your own websites.
- Linking using your own websites, paid links, or purchased links might sound attractive, but they harm your websites in the long run.
- Always keep in mind the user intent before using the keyword. A user looking for a particular website appears as navigational. Such a user will not be interested in any other website besides the one he is searching for.
- Make sure to deliver all information regarding that specific keyword. Structure your blogs according to the user’s perspective.
- Use the Short Tail version for
- Meta Title
- Meta Description
- URL Slug
- Conclusion
- First Paragraph or Lead Paragraph
- Use the Long Tail version for
- H2 Headings
- Alt Texts
- Inside Paragraphs
- Image Captions
- List headers
- Make sure to keep keyword density between 1%-2.7%. Greater density will harm your website through Google’s Spam Update. Google wants each keyword to contain as much information as possible.
- Never use “People Also Asked” versions in the same article or blog as your keyword. It may seem easy to include those in subheadings, but Google hates that. If you want to cover those, too, plan separate articles and make sure to link those articles together.
Rank Using The Special Search
We(The Special Search) have ranked several websites on Google Page 1. In our latest case, we have ranked a website, “The Sparkling Canvas,” on Page 1. The search term was Chhena Poda in Mumbai. We have successfully ranked the website on all variations of the required search term.
Conclusion
SEO is a powerful tool for businesses to get featured on Google. They can get high traffic and a reputation by ranking on Google. However, there are some rules that Google wants you to follow so that everyone(users, Google, and you) benefits from your work.